Growing up as a resident scaredy-cat of Orlando, Florida my youth consisted of horrific fears from even the concept of Universal Orlando’s Halloween Horror Nights (HHN). I have memories of my middle school classmates attending the event and coming back to tell me how much fun they had being terrified all night long. For me, I couldn’t understand the joy that comes from purposefully being scared and would dream up the worst possible outcomes I could imagine of what it must be like there. My fears continued throughout high school and as everyone grew older I began to feel more…


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Introduction

Warner Bros. Pictures and DC Comics newest film, Wonder Woman 1984 (WW84), has been scheduled to release on December 25, 2020, both in theaters and on HBO Max in 4K streaming. For this film, I recommend that we focus our social media marketing efforts on a campaign that utilizes Instagram. We will partner with several business and influencer Instagram profiles to help promote the film such as Warner Bros. Pictures (@wbpictures) and Gal Gadot (@gal_gadot). …


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As the second most popular Primetime news outlet, CNN has been the way millions of Americans receive their news since 1980. CNN’s mission statement is “to create the finest possible news product and to present hard-breaking, national, and international news, as it unfolds” (Wordpress, 2020). Being such a prevalent source for news means that the newscasters, writers, and anyone else who goes into making CNN productions possible must uphold company-wide ethics.

CNN’s social media sites predominately consist of news stories from CNN’s website that are briefly summarized and provide a link directly to the article. CNN employees that operate the…


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In the ever-expanding market of social media advertising, many brands have invested in Influencers with similar values to their products in order to expand their audience. According to InfluencerMarketingHub.com, they describe Influencers as being “individuals who have the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience” (Influencermarketinghub.com, 2020). The voices of these Influencers can have a direct impact on the decisions their followers make on whether to purchase certain products or not depending on the Influencer’s endorsements. …


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The Nintendo Switch released in March of 2017 as Nintendo’s step into next-generation consoles. It sought to bring the best out of Nintendo’s previous gaming consoles, the WiiU, and the 3DS. The Switch took WiiU’s home console style and 3DS’s portable handheld gaming and blended them perfectly together to create a console that allows players to have the option to enjoy games in both settings. The Nintendo Switch has since sold over 65 million consoles worldwide and has over three-thousand games both created for the Switch and ported over from past consoles for players to enjoy. The old and new…


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Apple Computers Inc. was founded in 1976 by Steve Jobs and Steve Wozniak who desired to change the way people viewed computers. Their goal was to create computers that were small enough for anyone to have in their home or office and make them as user-friendly as they could. Now with a current value of around two-trillion USD, Apple has become the highest valued company in the world. As the leading tech giant, Apple has led the way in producing phones, computers, headphones, and watches that are user friendly and owned by millions of people around the world. Their mission…


Thank you so much for joining our team! We are so excited to have you join us so we decided to assemble this guide that will discuss briefly what to expect as one of our new Twitter representatives. This guide will quickly go through each of the core values we wish to uphold on social media and will be expected of you to abide by when posting anything publicly. Let’s get started!

History of Pokemon Go:

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Pokemon Go was released to the public in July of 2016 by its development company Niantic. At the time of its release, it held…


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In the increasingly populated landscape of social media, companies looking to make a profound statement can sometimes feel drowned out in a sea of brands with the same goal. Most companies have already established themselves one way or another on some of the largest social media platforms including Facebook, Instagram, and YouTube, and have seen great success in their marketing efforts as these are some of the most highly trafficked sites on the Internet. However, in recent years newer niche platforms have emerged that cater primarily to a targeted demographic of individuals or a specific community that some brands may…


I remember downloading Vine while I was in high school in 2013. I remember how the variety of sketches and skits available were so easily recognizable that my friends and I would quote dozens of our favorite Vines to make each other laugh on a daily basis. Something about the six-second videos that could loop perfectly left just the right amount of restraint for creators to utilize in order to come up with their own unique forms of entertaining media. Some of the most popular creators on Vine reached follower counts of over one million which showed just how popular…

Tucker Kurth

Mass Communications with a Specialization in Social Media Graduate Student from the University of Florida!

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